Added: Jul 22, 2008
From: twnmba888
Duration: 0:31
Description / Synopsis July 2 2008 Singapore, BBH Asia Pacific has successfully created a campaign for Indonesia for the launch of the New and Improved Axe body spray, staying true to the brand's global positioning of "Axe gives guys the edge in the mating game". The 'Call Me' campaign, comprising of four television commercials and two print advertisements, is built on the insight that in Indonesia mobile phones play a fundamental role in courting. We see girls going to great and ridiculous lengths in order to offer their phone numbers to our young Axe guys. The television commercials feature young Indonesian guys who use New and Improved Axe and meet girls in regular everyday situations -- in a library, at a traffic light, behind a deli counter, at a convenience store - and are completely taken by surprise with the unusual ways in which the girls' volunteer their mobile numbers the minute they catch a whiff of their New and Improved Axe fragrance. "Developing an Axe campaign in Indonesia was an exciting challenge for us as we needed to find a particular insight for this market. The New Axe 'Call Me' campaign demostrates a new, subtle way for guys and girls to connect," says Ara Hampartsoumian, Business Development Director, BBH Asia Pacific. The New Axe consists of five new and improved fragrances and features a revolutionary twist top can design. "We are thrilled that BBH has come up with a campaign that hits the right spot with young men all over Indonesia. We are confident these quirky ads will cause a stir and create excitement about the New and Improved Axe," says Marit Kievit, Regional Brand Director, Axe Asia Pacific. The television commercials were written and art directed by BBH Creative Team Peter Callaghan and Joseph Tay. They were shot in Jakarta and directed by Al Isaac. Among the cast, the commercials feature Miss Indonesia Universe 2007 representative Agni Pratistha and famous Indonesian soap actress Asmirandah Zantman.
Channel: People
Rating: 4.724138' max='5' min='1' numRaters='58' rel='http://schemas.google.com/g/2005#overall ( ratings) Views: 47653 Comments: 49
kewlkewl12 Says:
Oct 11, 2009 - its the asian blood that makes her beautiful.
thesolange88 Says:
Oct 14, 2009 - asmirandah is indonesian model & actress the guy is andrew andhika an indonesian actor
brushstrokesrock Says:
Oct 20, 2009 - Thanks! Andrew Andhika is gorgeous! :D
AngeloVicencio Says:
Jan 5, 2010 - Wow, when i click on it, it does show more details.
bard656 Says:
Jan 9, 2010 - @mojackomojacko yes.., she's indonesian..
thugthugpanda Says:
Jan 17, 2010 - she is so beautiful cowok jg tampan oh merekanya org indonesia ya? bagiku org indonesia punya pesona
yunus1338 Says:
Mar 24, 2010 - where d'she work where d'she work????!!
stp289 Says:
Apr 23, 2010 - @lvperalta actually because they are asian , i guess...
hautxtalons Says:
May 19, 2010 - Oh my god, I wish I looked like her.. or had some "european" blood in me too, as some people are saying she does!
vizingsta Says:
May 25, 2010 - @Paul12Vincent his name is andrew andika
vizingsta Says:
May 25, 2010 - cantikkkkkkk
nounever Says:
Jun 14, 2010 - she is white and asian just like me except from I am a fat guy.
orix14 Says:
Jun 16, 2010 - the man and women in dis vid is hot!!! super hot!!!
stanbalo Says:
Jun 18, 2010 - the girl owned this commercial. love the ending
Finesseboard Says:
Jun 21, 2010 - OOoohh! she's beautiful...
peacekeeper2808 Says:
Jun 26, 2010 - its indonesian commercial
ericard7 Says:
Jun 30, 2010 - @Finesseboard Super Right!
jparkfosho Says:
Jul 2, 2010 - @stanbalo loved tye part she looks away in the end makes her more attractive lol
Falcar13 Says:
Jul 3, 2010 - @hautxtalons You should (or should not :D ) see hungarian girls. They are so beautiful because they've got a little bit of everything except for Africa. Asia, Russia, Germany, France, it's all in them little bit, because we've got some genes from a lot of areas in the world. But hurry, because for the past 6 yrs we are the "junk food dump"of the world so they are getting uglier from this. And BTW don't try with hungarian porn because it's really bullshit and the porn-girls are really ugly too.
Sav2Messi Says:
Jul 8, 2010 - LMAO the look on her face after she grabbed the "ketchup bottle" is priceless XD
betlejuice7 Says:
Jul 24, 2010 - Hello, reader. If you started reading this, don't stop or else. I hate people who post these kind of comments but.... Post this to 16 videos in 30 minutes and promise your self to never listen to these kind of comments or make one up. But this one is real.If you don't post this, a boy with no head or legs will show up in ur room at midnight kill you. Everyone will forget u. start posting. the timer will start as soon as you finish reading this. yes I do hate thesecoments
lhlee888 Says:
Jul 26, 2010 - @peacekeeper2808 indonesian, singaporean and malaysian
meymey51 Says:
Aug 1, 2010 - nih iklan selain indonesia katanya tayang di singapore,malaysia,philipino,japan,india n arab... wow.......!!!!!!!! penggemar asmiranda banyak euy........
pujiosa2 Says:
Sep 6, 2010 - Japanese also use this video...
. . . . . . . because these video appear directly from youtube.com which we cannot control it.)
premina Says:
Oct 10, 2009 - she's an indonesian model (jakarta)